#16 | Keith’s Site Reveal!

Act I

I often forget (or maybe I try to forget) that my current site is not truly my first site.

For that, we have to go back to November 2015.

I was living in San Diego and I had just turned 25 years old. I was also in the early days of what would later become a five-year obsession with Bitcoin.

Before I saw the light though, I had to first dabble with what are now affectionately referred to as “sh*tcoins”. And boy did I dabble.

It wasn’t long before I saw a $7,000 investment gamble run up to $100,000.

I was a GENIUS.

And then I watched it nearly all evaporate…poof…just like that.

As if watching my paper gains disappear wasn’t bad enough, come April I owed the equivalent of my salary at the time in capital gains tax.


It’s true that the get-rich-quick illusion is what initially drew me in. But it was the broader question of “what is money?” that got me to stay.

Money touches every single facet of day-to-day life.

It’s no surprise that when your understanding and perception of money changes, your entire worldview changes with it.

But I’m not here to evangelize.

Instead I’m setting the stage for how I came to create “TheNewKidsOnTheBlockchain.com” in December 2017.

No, that’s not a joke.

Is it the 6 word, 25 letter domain name that threw you? Or maybe the 80’s pop culture word play?

Or MAYBE, you’re thinking if I had only dropped “the” from the domain it would’ve all come together?

Well, relax. I asked around…$1,500 was out of the question.

Email offer for "newkidsontheblockchain.com" domain sale.

I found myself with a lot of time on my hands that December.

Here’s a snapshot of what I was up to (courtesy of the Wayback Machine).

Thenewkidsontheblockchain.com WayBackMachine site screenshots.

A casual Benjamin Graham PSA blog post…the balls! 😅

When the holiday season was over, work picked up again and that was pretty much that.​

In the end, “TheNewKidsOnTheBlockchain.com” turned out to be nothing more than a crash course in WordPress. But I will say, I had a lot of fun doing it.

Act II

That brings me to the big reveal…my current (albeit second) site: TheFlexibleWorker.com

The first site I’ve started with even a loose concept of what “SEO” and “keyword research” mean.

Last week I declared this site dead. This week it appears very much alive.

GSC impressions and clicks for TheFlexibleWorker.com through June 2023.

Have a look around and take in the sights.

See if you come to the same conclusion I have: this site will continue to get swept up into Google’s bipolar updates unless a few major changes are made.

And yes, Chelsea is my amazing wife who kindly (while reluctantly) became the face of The Flexible Worker once I joined the niche site community on Twitter.

More on this later.

Next week I run through all the changes I made that I believe led to the recent recovery.

In the meantime get outside and enjoy the weekend. ✌


mike keith always be publishing

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