Welcome to Niche Twins!

Building, growing, and monetizing your online side hustle can be challenging.
We’re here to help.

mike headshot



I started my first ever niche site, content site, blog (whatever you want to call it) back in January 2020. I had no prior knowledge of SEO, or website building.

I went on to work on the site as a side hustle for the next 3 years (while continuing to work my 9-5 job).

Here are some of the highlights:

  • Over 9,000,000 lifetime organic pageviews
  • $42,775 in earnings in a single month (780,696 pageviews)
  • Mid six-figures of profit from earnings while I owned the site
  • Sold the site in 2023 for high six-figures
  • Over 7-figures in total profit from this one site
  • That’s about $1,000/hr for every hour I spent working on the site

Now I’m working on a building a travel blog, Stay New England, with my wife!

When I’m not working online, you can find me out on the lake with my wife Mackenzie and our son Declan!

keith headshot



I launched my first niche site in November 2021 and I have since caught the blogging bug.

My first project was in the tech troubleshooting space and surpassed 400,ooo lifetime organic pageviews.

But it lacked stability and was constantly at the mercy of the next Google algorithm update.

Now I’m applying the past 11 years of my career and these first 18 months of blogging experience, to build and grow my new site for solopreneurs and founders, Startup Stumbles.

Outside of work you, can find me spending time with my wife Chelsea, our son Jamie, our Wheaten Terrier Berkeley, friends and family.

mike and keith twin baby photo
proof we are in-fact twins