mike headshot

I started my first blog in January 2020, and I’ve been hyper-focused on building it ever since. I’m going on 3 years now, and over 300 posts published! During that time my site has grown to well over 700,000 pageviews/mo, and is earning more than $40,000/mo.

I believe that blogging, and the opportunity it presents is misunderstood, and largely undervalued. That’s why I love sharing everything I can about the business side of building, growing, and maintaining content sites.

When I’m not working on my blog, you can find me out on the lake with my wife Mackenzie and our son Declan!


keith headshot

I launched my first niche site in November 2021 and I have since caught the blogging bug – the same bug Mike caught 3 years ago. In just under 6 months, I have published over 100 posts and grown my site to over 30,000 pageviews/mo.

I believe earning money online is not only attainable, it’s inevitable if you follow the process and consistently execute. So now, I want to share my niche site journey with you. Because you never know…maybe you’ll catch the bug too.

My wife Chelsea and our Wheaten Terrier Berkeley, eagerly await our baby boy joining us in October!

mike and keith as babies
Proof that we are in fact different people