{"id":8668,"date":"2023-09-15T20:15:01","date_gmt":"2023-09-15T20:15:01","guid":{"rendered":"https:\/\/nichetwins.com\/?p=8668"},"modified":"2023-09-25T20:21:37","modified_gmt":"2023-09-25T20:21:37","slug":"how-i-do-keyword-research","status":"publish","type":"post","link":"https:\/\/nichetwins.com\/how-i-do-keyword-research\/","title":{"rendered":"#29 | How I do KEYWORD research"},"content":{"rendered":"\n<p>About two months ago, I wrote a newsletter titled: &#8220;How To Make Sure Your Content Ranks.&#8221;<\/p>\n\n\n\n<p>Step one was to&nbsp;<strong>find a viable keyword<\/strong>.<\/p>\n\n\n\n<p>But I never showed you how.<\/p>\n\n\n\n<p>So this week, it&#8217;s back to basics.<\/p>\n\n\n\n<p>Here&#8217;s how I do keyword research&#8230;<\/p>\n\n\n\n<p>None of this is new, or revolutionary.<\/p>\n\n\n\n<p>It\u2019s just bits and pieces of what I&#8217;ve picked up from others over the years.<\/p>\n\n\n\n<p>And it&#8217;s incredibly simple.<\/p>\n\n\n\n<p>But it&nbsp;works.<\/p>\n\n\n\n<ul>\n<li>My first site (under NDA after my&nbsp;<a href=\"https:\/\/nichetwins.com\/niche-site-project-1-sold\/\" target=\"_blank\" rel=\"noreferrer noopener\">sale<\/a>&nbsp;earlier this year) did nearly 700,000 organic sessions in a single month at its peak, with a total of 300 posts.<\/li>\n\n\n\n<li>My second site, ApplianceFixes.com, will do 10,000 organic sessions this month with just 30 posts.<\/li>\n\n\n\n<li>My wife and I&#8217;s site, StayNewEngland.com, hit about 5,000 organic sessions during high season with just 8 posts.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"834\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/700000-pageviews-a-month-blog.webp\" alt=\"700,000 pageviews a month blog\" class=\"wp-image-8669\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/700000-pageviews-a-month-blog.webp 896w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/700000-pageviews-a-month-blog-300x279.webp 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/700000-pageviews-a-month-blog-768x715.webp 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure><\/div>\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s worth mentioning that there is also a bit of gut feel and intuition to all this.<\/p>\n\n\n\n<p>The good news is that your intuition grows stronger the more you practice.<\/p>\n\n\n\n<p>Keith and I have spent countless hours doing keyword research.<\/p>\n\n\n\n<p>At this point we just know a great keyword when we see one.<\/p>\n\n\n\n<p>Ok, here goes&#8230;<\/p>\n\n\n\n<p>This framework is called C<em>ompetitor Keyword Analysis<\/em>.<\/p>\n\n\n\n<p>The first thing you need to do is build a list of competitors in your niche that have a low DA\/DR (&lt;30).<\/p>\n\n\n\n<p>&#8220;Domain Authority&#8221; \/ &#8220;Domain Rating&#8221; is a made up metric, but it gives you a sense of how authoritative a site is.<\/p>\n\n\n\n<p>In theory, the lower the DA\/DR, the higher the odds you can compete with them.<\/p>\n\n\n\n<p>The idea is to target low DA sites that are&nbsp;<em>already<\/em>&nbsp;winning in your niche.<\/p>\n\n\n\n<p>If they&#8217;re winning, so can you.<\/p>\n\n\n\n<p>Finding them is easy, it just takes time.<\/p>\n\n\n\n<p>Start Googling common key words\/phrases in your niche and just go 1-by-1 down the SERPS.<\/p>\n\n\n\n<p>Take note of any sites ranking with a DA &lt;30.<\/p>\n\n\n\n<p>Let&#8217;s pretend you&#8217;re starting a niche site about golf.<\/p>\n\n\n\n<p>The first keyword that popped into my head just now was, &#8220;How to hit a driver&#8221;.<\/p>\n\n\n\n<p>So I typed that into Google, and hit search.<\/p>\n\n\n\n<p>As I made my way down the rankings, I came across this site:<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/golf-niche-site-with-low-DR-1024x623.webp\" alt=\"golf niche site with low DR\" class=\"wp-image-8670\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/golf-niche-site-with-low-DR-1024x623.webp 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/golf-niche-site-with-low-DR-300x182.webp 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/golf-niche-site-with-low-DR-768x467.webp 768w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/golf-niche-site-with-low-DR.webp 1072w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A DR 10 niche golf site, doing close to 50,000 pageviews a month (probably more like 100,000 pageviews &#8211; keyword research tools tend to underestimate traffic by quite a bit).<\/p>\n\n\n\n<p>This site should&nbsp;definitely&nbsp;get added to the list!<\/p>\n\n\n\n<p>Once you\u2019ve built your competitor list (5-10 sites to start), enter one of your competitors URLs into your keyword tool of choice and examine the keywords they are ranking for.<\/p>\n\n\n\n<p>I like to filter their keywords for:<\/p>\n\n\n\n<ol>\n<li>volume (&gt;200)<\/li>\n\n\n\n<li>difficulty (&lt;35)<\/li>\n\n\n\n<li>SERP position 5 or better<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/using-Ahrefs-for-keyword-research-1024x717.webp\" alt=\"using Ahrefs for keyword research\" class=\"wp-image-8671\" style=\"width:985px;height:690px\" width=\"985\" height=\"690\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/using-Ahrefs-for-keyword-research-1024x717.webp 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/using-Ahrefs-for-keyword-research-300x210.webp 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/using-Ahrefs-for-keyword-research-768x538.webp 768w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/using-Ahrefs-for-keyword-research-1536x1075.webp 1536w, https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/09\/using-Ahrefs-for-keyword-research.webp 1620w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>My favorite filter is #3.<\/p>\n\n\n\n<p>Filtering for keywords your &lt;30 DA competitor is already ranking 1-5 for means you can most likely be competitive for that keyword too.<\/p>\n\n\n\n<p>When you find an interesting keyword, DON\u2019T add it to your list straight away.<\/p>\n\n\n\n<p>Keyword tools are great, but they are far from perfect.<\/p>\n\n\n\n<p>ALWAYS Google the keyword and analyze page 1 to see if the keyword is actually worth writing for. (Go back and&nbsp;<a href=\"https:\/\/nichetwins.com\/how-to-make-sure-your-content-ranks\/\" target=\"_blank\" rel=\"noreferrer noopener\">read my previous newsletter<\/a>&nbsp;on how to do this if you haven&#8217;t already)<\/p>\n\n\n\n<p>If you think you can do better, add the keyword to your list!<\/p>\n\n\n\n<p>When you\u2019re done, prioritize your keyword list based on projected traffic. That way you\u2019re writing highest potential traffic posts FIRST.<\/p>\n\n\n\n<p>And since the word\/phrase made your list in the first place, you already know there is a good chance you CAN rank for it.<\/p>\n\n\n\n<p>That\u2019s it.<\/p>\n\n\n\n<p>It\u2019s not magic, just takes time and some practice.<\/p>\n\n\n\n<p>I do keyword research in sprints.<\/p>\n\n\n\n<p>I\u2019ll build my list over several days and that list will last me ~2 months.<\/p>\n\n\n\n<p>I write the content, then as I\u2019m close to running out of keywords, I do it all over again.<\/p>\n\n\n\n<p>For many of you, this is all old news!<\/p>\n\n\n\n<p>But if you&#8217;re new to blogging, or have been blogging for awhile without much success &#8211; give this process a try.<\/p>\n\n\n\n<p>It&#8217;s likely the thing you&#8217;ve been missing all along.<\/p>\n\n\n\n<p>Alright, have a great weekend!<\/p>\n\n\n\n<p>Talk soon.<\/p>\n\n\n\n<p>-Mike<\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p><em>A few additional tips:<\/em><\/p>\n\n\n\n<p><strong>Tip #1<\/strong>: This process is also GREAT for vetting a new niche BEFORE you spend many hours working on it. I would never start a site without first building a list of initial keywords. If I can&#8217;t easily make that list, why the hell would I enter that niche?!<\/p>\n\n\n\n<p><strong>Tip #2<\/strong>: When you find a great keyword, think \u201care there variations of this keyword that might also be good to write for\u201d. For example, &#8220;How to hit a&nbsp;<em>driver<\/em>&#8220;, &#8220;How to hit an&nbsp;<em>iron&#8221;,&nbsp;<\/em>&#8220;How to hit a&nbsp;<em>putter<\/em>&#8220;, &#8220;How to hit a&nbsp;<em>hybrid<\/em>&#8220;, and so on.<\/p>\n\n\n\n<p><strong>Tip #3<\/strong>: I\u2019m a bit neurotic, so I check all my keywords using&nbsp;<a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s Keyword Planner<\/a>. It\u2019s free and gives me a range of possible traffic. Just a nice secondary test. Again the number is usually off, but its just yet another data point to work off of.<\/p>\n\n\n\n<p><strong>Tip #4<\/strong>: Don\u2019t be afraid to go off the rails and just dig deep into the keyword tool you\u2019re using. I occasionally don\u2019t follow any process, and just search a term and then a variation of the term, and down the rabbit hole I go &#8211; occasionally landing on a golden nugget.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"294\" height=\"191\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-09-at-1.56.02-PM.png\" alt=\"mike keith always be publishing \" class=\"wp-image-6960\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Niche Twins newsletter sent weekly on Fridays at 8:30 AM ET<\/em><\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/NicheDown\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/patientpublish\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/@thenichetwins\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About two months ago, I wrote a newsletter titled: &#8220;How To Make Sure Your Content &#8230; 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