{"id":8330,"date":"2023-08-11T08:30:00","date_gmt":"2023-08-11T08:30:00","guid":{"rendered":"https:\/\/nichetwins.com\/?p=8330"},"modified":"2023-08-18T17:43:34","modified_gmt":"2023-08-18T17:43:34","slug":"display-ad-revenue-tell-all","status":"publish","type":"post","link":"https:\/\/nichetwins.com\/display-ad-revenue-tell-all\/","title":{"rendered":"#24 | Display Ad Revenue Tell All \ud83d\udcb0"},"content":{"rendered":"\n
When I first started out, I was desperate to consume detailed display ad metrics <\/strong>from other niche sites.<\/p>\n\n\n\n What could my tiny blog earn? What was even possible?<\/em><\/p>\n\n\n\n But for obvious competition reasons, most site owners (including me) who talk about earnings tend to keep things pretty high-level, blinded and tight-lipped.<\/p>\n\n\n\n Not today<\/strong>.<\/p>\n\n\n\n In this week’s newsletter, I decided to share some completely unblinded revenue metrics for my first project, The Flexible Worker<\/a>.<\/p>\n\n\n\n It’s important to keep in mind that display ad earnings are impacted by a ton of different variables.<\/em><\/p>\n\n\n\n The niche your site is in, amount of traffic your receiving and from where, number of ads shown during a session, time of year…the list goes on. They all play a role.<\/p>\n\n\n\n Over the three month period from August 2022 to October 2022<\/strong>, Ezoic<\/a> was turned on for the first time. During this stretch, the site earned a total of $5,460 in ad revenue<\/strong>.<\/p>\n\n\n\n Here are some additional site metrics and points of interest during this targeted time frame:<\/p>\n\n\n\n For all of the stats provided below, I filtered for posts that had at least 100 pageviews to help eliminate bogus ePMV data.<\/em><\/p>\n\n\n\n Ok. Let’s dive in…<\/p>\n\n\n\n 1.) <\/strong>The highest earning post by total revenue<\/strong> over this time period was a troubleshooting guide for Frontier routers<\/a>. The article accumulated 11,628 pageviews and earned a total of $360<\/strong>. Funnily enough, the original idea for this post came when I was staying at my father-in-law’s house in Connecticut. I was struggling to connect to his Frontier Wi-Fi and the help guides available at the time were brutal. When my wife and I visited him again a few months later it was pretty cool to show him I was ranking #1 for it.<\/em><\/p>\n\n\n\n 2.) <\/strong>The highest earning post by <\/strong>ePMV<\/strong><\/a> (earnings per thousand visitors)was a Microsoft Team’s post targeting the keyword “Teams status stuck on away”. The article amassed just 486 pageviews with an ePMV of $89.15<\/strong>. This post would later fall out of the rankings and I ultimately made the decision to unpublish it as part of a content pruning effort.<\/em><\/p>\n\n\n\n 3.)<\/strong> The second highest earning post by ePMV<\/strong> targeted the keyword “Rollo printer not printing<\/a>” and had an ePMV of $83.84<\/strong>.<\/p>\n\n\n\n 4.) <\/strong>The worst performing post by ePMV<\/strong> targeted the keyword “AOC monitor flickering<\/a>“. The article pulled in 1963 pageviews with an ePMV of $16.88<\/strong>.<\/p>\n\n\n\n 5.) <\/strong>At the time, the content on my site that was consistently ranking fell into one of the following five content buckets: printers, monitors, MS Teams, routers or laptops<\/em>. The highest earning content vertical by total revenue<\/strong> was monitors<\/strong>, earning a total of $2,979<\/strong>. On the other hand, the highest earning content vertical by ePMV<\/strong> was printers<\/strong>, coming in at an average ePMV of $52<\/strong>.<\/p>\n\n\n\n
\n\n\n\nNiche Site Display Ad Revenue Breakdown <\/h2>\n\n\n\n