{"id":8017,"date":"2023-06-30T08:30:00","date_gmt":"2023-06-30T08:30:00","guid":{"rendered":"https:\/\/nichetwins.com\/?p=8017"},"modified":"2023-07-31T15:27:22","modified_gmt":"2023-07-31T15:27:22","slug":"respect-my-authoritah","status":"publish","type":"post","link":"https:\/\/nichetwins.com\/respect-my-authoritah\/","title":{"rendered":"#18 | Respect My Authoritah!"},"content":{"rendered":"\n

Of the 347,000 lifetime sessions TheFlexibleWorker.com has received, 324,000 sessions have come from organic Google search.<\/p>\n\n\n\n

In other words, Google search represents 93% of my site\u2019s lifetime traffic.<\/strong><\/p>\n\n\n\n

When the organic spigot gets turned off, my site is dead. Talk about platform risk.<\/p>\n\n\n\n

You hear all the time that a “well branded” site is the antidote. It\u2019s how you build something that lasts\u2026remember?<\/p>\n\n\n\n

But what does \u2018branded\u2019 mean in this context?<\/p>\n\n\n\n

I always find it helpful to start with the painfully obvious <\/strong>and push forward from there\u2026<\/p>\n\n\n\n

A great domain name, logo and matching site color scheme is 0.0001% of the lift involved in creating a branded site. You know this intuitively by the sheer number of sites that check all three of these boxes and yet have zero brand<\/em> recognition<\/em>.<\/p>\n\n\n\n

Brand recognition comes by establishing yourself as an authority over time. So, a well branded site is an authority site.<\/em><\/p>\n\n\n\n

But how do you build authority? It’s this final observation that’s key:<\/p>\n\n\n\n

Sites that demonstrate <\/strong>meaningful authority <\/em><\/strong>within their respective niche, unanimously do so by creating multiple forms of *quality* content distributed across multiple platforms.<\/strong><\/p>\n\n\n\n

For the OGs in this space, I’m not saying anything new here.<\/p>\n\n\n\n

But I would argue most niche site owners today continue to follow the same old, out-of-the-box approach that I did. Their site’s sole purpose on earth is to drive organic traffic via 100% SEO content.<\/p>\n\n\n\n

So, your site traffic distribution looks like mine – what next?<\/p>\n\n\n\n

When I finally connected the dots above (to re-emphasize I’m not claiming to have discovered anything new here – this is just a case of having to learn the hard way by DOING<\/em>) it felt like I had choice paralysis.<\/strong><\/p>\n\n\n\n

“I have to create multiple forms of content and distribute it across multiple platforms? Great. Where the hell do I even start?”<\/p>\n\n\n\n

This more succinct call to action helped me narrow my focus and maybe it will do the same for you: Start by identifying ONE other reason for your site to exist OTHER than driving organic search traffic.<\/strong><\/p>\n\n\n\n

That brings us to the long-term, hard changes my site needs to survive…the so-called “bucket #2” updates.<\/p>\n\n\n\n

I\u2019m in the tech troubleshooting niche<\/strong>, so naturally my deep dive started there. The goal was to analyze the top players in my space and uncover the trends.<\/p>\n\n\n\n

Here\u2019s what I found.<\/p>\n\n\n\n

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News<\/h2>\n\n\n\n

Covering the latest news in tech seems to be the standout winner.<\/p>\n\n\n\n

From Lifewire, DigitalTrends, TechRadar, MiniTool, IFixIt and beyond, they ALL cover the news.<\/strong><\/p>\n\n\n\n

And it\u2019s no wonder. News is highly shareable content and it\u2019s great for growing social accounts, especially on Twitter.<\/p>\n\n\n\n