{"id":5234,"date":"2022-12-06T13:46:11","date_gmt":"2022-12-06T13:46:11","guid":{"rendered":"https:\/\/nichetwins.com\/?p=5234"},"modified":"2022-12-06T13:46:14","modified_gmt":"2022-12-06T13:46:14","slug":"niche-site-project-2-month-13-update","status":"publish","type":"post","link":"https:\/\/nichetwins.com\/niche-site-project-2-month-13-update\/","title":{"rendered":"Niche Site Project #2 (Month 13 Update)"},"content":{"rendered":"\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-b78580f5\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-1c6de2af\"><div class=\"gb-inside-container\">\n<style>#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap{border-color:var(--accent);border-radius:12px;border-top-width:3px;border-right-width:3px;border-bottom-width:3px;border-left-width:3px;background:var(--base-2);padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:50px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap:hover{border-color:var(--accent);background:var(--base-2);}#kt-info-box_6b16d5-93 .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_6b16d5-93 .kt-info-svg-icon-flip, #kt-info-box_6b16d5-93 .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media{color:var(--accent);background:#ffffff;border-color:#eeeeee;border-radius:200px;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:20px;margin-left:0px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_6b16d5-93 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin:10px 0px 10px 0px;}<\/style>\n<div id=\"kt-info-box_6b16d5-93\" class=\"wp-block-kadence-infobox\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span style=\"display:block;justify-content:center;align-items:center\" class=\"kt-info-svg-icon kt-info-svg-icon-ic_graph\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 8 8\" height=\"50\" width=\"50\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M7.03 0l-3.03 3-1-1-3 3.03 1 1 2-2.03 1 1 4-4-.97-1zm-7.03 7v1h8v-1h-8z\"><\/path><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">November 2022 Highlights<\/h2><p class=\"kt-blocks-info-box-text\"><strong>New posts: <\/strong>1 <br\/><strong>Pageviews:<\/strong> 13,606 | -69.23%<br\/><strong>Earnings: <\/strong>$340.18 | -82.90%\u00a0<br\/><\/p><\/div><\/a><\/div>\n\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-6f40b694\"><div class=\"gb-inside-container\">\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">November 2022 Niche Site Summary<\/h2>\n\n\n\n<p>Having now been hit by a second Google algo update, the &#8220;<a href=\"https:\/\/www.gsqi.com\/marketing-blog\/march-12-2019-google-core-algorithm-update\/#kitchen-sink\" target=\"_blank\" rel=\"noreferrer noopener\">kitchen sink<\/a>&#8221; approach continues to apply. <\/p>\n\n\n\n<p>I&#8217;m leaving no stone left unturned and for me, that means making every effort possible to remove any technical deficiencies on the site. The current reality is, despite my efforts, I was unable to obtain passing mobile Core Web Vitals scores with Ezoic.<\/p>\n\n\n\n<p><strong>And so, as traffic continued to slide throughout the month of November, I made the decision to disable display ads on my site for the time being.<\/strong><\/p>\n\n\n\n<p>In addition to disabling ads I scaled up my Cloudways server, replaced my old theme with GeneratePress, removed all custom CSS accross the site and added Cloudways&#8217; Breeze plugin.<\/p>\n\n\n<div class=\"gb-container gb-container-00d6a31f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-881350ac\">\n<div class=\"gb-grid-column gb-grid-column-1b2778ae\"><div class=\"gb-container gb-container-1b2778ae\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6d7335c7\"><div class=\"gb-container gb-container-6d7335c7\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">November chart is BRUTAL. \ud83d\ude43<br><br>Site is now under 14k monthly Pageviews and earned just over $300 before I disabled ads on the site.<br><br>Some strange observations and current thinking on the path forward\u2026<br><br>\ud83e\uddf5\ud83d\udc47 <a href=\"https:\/\/t.co\/TpnNQDlBnS\">pic.twitter.com\/TpnNQDlBnS<\/a><\/p>&mdash; Keith (Niche Twins) \ud83d\udc68\u200d\ud83d\udcbb (@patientpublish) <a href=\"https:\/\/twitter.com\/patientpublish\/status\/1598681102704680961?ref_src=twsrc%5Etfw\">December 2, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b4815aa4\"><div class=\"gb-container gb-container-b4815aa4\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>After over two months of failing mobile CWVs, performance scores are now in the mid-to-high 90s. The site is officially back in the green.<\/strong><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-7.42.58-AM.png\" alt=\"\" class=\"wp-image-5247\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-7.42.58-AM.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-7.42.58-AM-300x108.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-7.42.58-AM-768x276.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>It&#8217;s worth noting that <a href=\"https:\/\/www.cloudways.com\/en\/?id=1118315\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudways<\/a>&#8216; one-click scaling and staging area made increasing my site&#8217;s server size and updating the theme genuinely seamless. To make both updates, the site was offline for only 20 minutes. <\/em><\/p>\n\n\n\n<p>I also added one new post to the site with the sole intention of seeing how quickly it would index. <strong>It indexed right away and all old posts continue to get crawled at the same frequency as before.<\/strong><\/p>\n\n\n\n<p>Phase 1 of shoring up the technical side is now complete. <\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-9116aa5f\">\n<div class=\"gb-grid-column gb-grid-column-7d7d78c0\"><div class=\"gb-container gb-container-7d7d78c0\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5984ff91\"><div class=\"gb-container gb-container-5984ff91\"><div class=\"gb-inside-container\">\n<script async data-uid=\"50567dce27\" src=\"https:\/\/exciting-speaker-7564.ck.page\/50567dce27\/index.js\" data-jetpack-boost=\"ignore\" data-no-defer=\"1\"><\/script>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ddb60def\"><div class=\"gb-container gb-container-ddb60def\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I plan to give these updates some time to marinate before implementing phase 2. <strong>Phase 2 will be 100% content focused and entail updating older posts.<\/strong><\/p>\n\n\n\n<p>I am still in the process of researching my competitors who now sit in the top SERPs and strategizing as to what specific content changes I plan to implement. <strong>I expect this process will be very time consuming, so I want to get it right. <\/strong><\/p>\n\n\n\n<p>More to come on this in my December update&#8230;<\/p>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Traffic<\/h2>\n\n\n\n<p>From October (44,219) to November (13,606) the site had a <strong>69.23%<\/strong> decrease in pageviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics &#8211; November 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Users<\/strong>: 10,600<\/li>\n\n\n\n<li><strong>Sessions<\/strong>: 12,310<\/li>\n\n\n\n<li><strong>Avg. Session Duration<\/strong>: 00:40<\/li>\n\n\n\n<li><strong>Pageviews<\/strong>: 13,606<\/li>\n\n\n\n<li><strong>Avg. Time on Page<\/strong>: 6:20<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.17.06-AM.png\" alt=\"November 2022 Google Analytics Audience\" class=\"wp-image-5238\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.17.06-AM.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.17.06-AM-300x146.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.17.06-AM-768x374.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-8-color has-css-opacity has-global-color-8-background-color has-background is-style-default\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Search Console &#8211; November 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Total Clicks<\/strong>: 10,800<\/li>\n\n\n\n<li><strong>Total Impressions<\/strong>: 85,400<\/li>\n\n\n\n<li><strong>Avg. CTR<\/strong>: 12.6%<\/li>\n\n\n\n<li><strong>Average Position<\/strong>: 10.6<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.29.18-AM.png\" alt=\"Google Search Console November 2022 (Month 13)\" class=\"wp-image-5240\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.29.18-AM.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.29.18-AM-300x105.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.29.18-AM-768x269.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Earnings<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong style=\"font-size: inherit;color: var(--contrast)\">Ezoic Display Ad Earnings &#8211; November 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Total Ad Earnings<\/strong>: $340.18*<\/li>\n\n\n\n<li><strong>ePMV<\/strong>: $29.77<\/li>\n<\/ul>\n\n\n\n<p>*Display ads disabled on November 27th.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.36.10-AM.png\" alt=\"\" class=\"wp-image-5242\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.36.10-AM.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.36.10-AM-300x160.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-6.36.10-AM-768x410.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Historical Data<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"541\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-8.42.29-AM.png\" alt=\"\" class=\"wp-image-5251\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-8.42.29-AM.png 560w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-8.42.29-AM-300x290.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-8-color has-css-opacity has-global-color-8-background-color has-background\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-150x150.png\" alt=\"keith headshot\" class=\"wp-image-3866\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-150x150.png 150w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-300x300.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120.png 426w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em><em>Discipline = Freedom<\/em><\/em><br><em>Always Be Publishing #ABP!<\/em><\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-style-default is-horizontal is-content-justification-center is-layout-flex wp-container-core-social-links-layout-1 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/patientpublish\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>November 2022 Niche Site Summary Having now been hit by a second Google algo update, &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Niche Site Project #2 (Month 13 Update)\" class=\"read-more button\" href=\"https:\/\/nichetwins.com\/niche-site-project-2-month-13-update\/#more-5234\" aria-label=\"Read more about Niche Site Project #2 (Month 13 Update)\">Read post<\/a><\/p>\n","protected":false},"author":4,"featured_media":5235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Niche Site Project #2 (Month 13 Update) - Niche Twins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nichetwins.com\/niche-site-project-2-month-13-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Niche Site Project #2 (Month 13 Update) - Niche Twins\" \/>\n<meta property=\"og:description\" content=\"November 2022 Niche Site Summary Having now been hit by a second Google algo update, ... 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