{"id":4986,"date":"2022-10-03T19:12:24","date_gmt":"2022-10-03T19:12:24","guid":{"rendered":"https:\/\/nichetwins.com\/?p=4986"},"modified":"2023-01-11T21:00:22","modified_gmt":"2023-01-11T21:00:22","slug":"niche-site-project-2-month-11-update","status":"publish","type":"post","link":"https:\/\/nichetwins.com\/niche-site-project-2-month-11-update\/","title":{"rendered":"Niche Site Project #2 (Month 11 Update)"},"content":{"rendered":"\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-b78580f5\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-1c6de2af\"><div class=\"gb-inside-container\">\n<style>#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap{border-color:var(--accent);border-radius:12px;border-top-width:3px;border-right-width:3px;border-bottom-width:3px;border-left-width:3px;background:var(--base-2);padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:50px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap:hover{border-color:var(--accent);background:var(--base-2);}#kt-info-box_6b16d5-93 .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_6b16d5-93 .kt-info-svg-icon-flip, #kt-info-box_6b16d5-93 .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media{color:var(--accent);background:#ffffff;border-color:#eeeeee;border-radius:200px;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:20px;margin-left:0px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_6b16d5-93 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin:10px 0px 10px 0px;}<\/style>\n<div id=\"kt-info-box_6b16d5-93\" class=\"wp-block-kadence-infobox\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span style=\"display:block;justify-content:center;align-items:center\" class=\"kt-info-svg-icon kt-info-svg-icon-ic_graph\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 8 8\" height=\"50\" width=\"50\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M7.03 0l-3.03 3-1-1-3 3.03 1 1 2-2.03 1 1 4-4-.97-1zm-7.03 7v1h8v-1h-8z\"><\/path><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">September 2022 Highlights<\/h2><p class=\"kt-blocks-info-box-text\"><strong>New posts: <\/strong>11 <br\/><strong>Pageviews:<\/strong> 59,871 | -3.01%<br\/><strong>Earnings: <\/strong>$2,316.18 | +69.97%<br\/><\/p><\/div><\/a><\/div>\n\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-6f40b694\"><div class=\"gb-inside-container\">\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">September 2022 Niche Site Summary<\/h2>\n\n\n\n<p>What a busy past few months for Google developers. <\/p>\n\n\n\n<p><strong>Despite a seemingly endless onslaught of updates coming from every direction, I am pleased to report that the net impact on my site to date appears to be negligible.<\/strong><\/p>\n\n\n\n<p>Pageviews landed just shy of 60,000, representing a modest 3% month-over-month decline.<\/p>\n\n\n\n<p>On the bright side, I now have my first full month of Ezoic data under my belt and ad revenue continues to ramp up! <strong>The site pulled a total of $2,316.18 in September, with an average ePMV of just over $40<\/strong>.<\/p>\n\n\n\n<p><em>Notably, desktop average ePMV&#8217;s continue to dominate at around $58, vs just $26 on mobile. <\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"406\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-desktop-vs-mobile.png\" alt=\"\" class=\"wp-image-5016\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-desktop-vs-mobile.png 316w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-desktop-vs-mobile-233x300.png 233w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/figure><\/div>\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a result, in an effort to skew my audience towards desktop clicks as much as possible, I plan to selectively target more desktop friendly content moving forward (more on this later).<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-9116aa5f\">\n<div class=\"gb-grid-column gb-grid-column-7d7d78c0\"><div class=\"gb-container gb-container-7d7d78c0\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5984ff91\"><div class=\"gb-container gb-container-5984ff91\"><div class=\"gb-inside-container\">\n<script async data-uid=\"50567dce27\" src=\"https:\/\/exciting-speaker-7564.ck.page\/50567dce27\/index.js\" data-jetpack-boost=\"ignore\" data-no-defer=\"1\" nowprocket><\/script>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ddb60def\"><div class=\"gb-container gb-container-ddb60def\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As noted in my <a href=\"https:\/\/nichetwins.com\/niche-site-project-2-month-10-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">previous update<\/a>, an area I have been closely monitoring following monetization is mobile page speed.<\/p>\n\n\n\n<p><strong>Oddly enough, my mobile Core Web Vitals sat comfortably in the &#8220;good&#8221; categorization for the majority of the month, and then like clock work, started to drop incrementally for the past 10 days.<\/strong><\/p>\n\n\n\n<p><em>Cumulative Layoff Shift appears to be the main driver leading to the current &#8220;poor&#8221; designation. <\/em><\/p>\n\n\n\n<p>This is definitely outside my area of expertise and I am currently working with the Ezoic Team to get this sorted.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"347\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-mobile-speed-scores-Sep-2022.png\" alt=\"\" class=\"wp-image-5020\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-mobile-speed-scores-Sep-2022.png 958w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-mobile-speed-scores-Sep-2022-300x109.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-mobile-speed-scores-Sep-2022-768x278.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure><\/div>\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On the publishing front, I was able to get back on track with <strong>11 total posts published<\/strong>.<\/p>\n\n\n\n<p>When I started out, I said that my goal was for the profits from this site to single handedly cover our son&#8217;s expenses. <\/p>\n\n\n\n<p><strong>Incredibly, a goal that seemed so far out of reach just under a year ago, now feels genuinely attainable.<\/strong> The internet is truly something else.<\/p>\n\n\n\n<p>Now bring on that sweet, sweet Q4 ad spend I hear so much about&#8230;<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fbf5c6\"><em>Below are the details of my current arrangement with Ezoic. <em>Others have similar, if not identical arrangements. <\/em>Do your own due diligence. <\/em><\/p>\n\n\n\n<p><em><strong>1.<\/strong> Ezoic whitelisted premium ad demand (this allows my site to get connected with a few ad partners that are normally for sites at higher Ezoic levels).<br><strong>2.<\/strong> Support with ad placement and Leap configuration.<br><strong>3. <\/strong>Additional financial incentive, paid monthly so long as my traffic continues to grow month-over-month<\/em>.<em><br><strong>4.<\/strong> Additional financial incentive, paid monthly to continue to share my earning results and experiences (the good, the bad, the ugly).<br><strong>5<\/strong>. Agreement to continue with Ezoic for a minimum of 6 months so long as ePMV shows month over month improvement in correspondence with the Ad Revenue Index.<\/em><\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Traffic<\/h2>\n\n\n\n<p>From August (61,726) to September (59,871) the site had a <strong>3.01%<\/strong> decrease in pageviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics &#8211; September 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Users<\/strong>: 46,632<\/li>\n\n\n\n<li><strong>Sessions<\/strong>: 54,233<\/li>\n\n\n\n<li><strong>Avg. Session Duration<\/strong>: 00:56<\/li>\n\n\n\n<li><strong>Pageviews<\/strong>: 59,871<\/li>\n\n\n\n<li><strong>Avg. Time on Page<\/strong>: 8:55<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Analytics.png\" alt=\"\" class=\"wp-image-5001\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Analytics.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Analytics-300x153.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Analytics-768x392.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-8-color has-css-opacity has-global-color-8-background-color has-background is-style-default\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Search Console &#8211; September 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Total Clicks<\/strong>: 49,300<\/li>\n\n\n\n<li><strong>Total Impressions<\/strong>: 700,000<\/li>\n\n\n\n<li><strong>Avg. CTR<\/strong>: 7.0%<\/li>\n\n\n\n<li><strong>Average Position<\/strong>: 11.4<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Search-Console.png\" alt=\"\" class=\"wp-image-5004\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Search-Console.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Search-Console-300x91.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Sep-2022-Google-Search-Console-768x234.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Earnings<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong style=\"font-size: inherit;color: var(--contrast)\">Ezoic Display Ad Earnings &#8211; September 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Total Ad Earnings<\/strong>: $2,316.18<\/li>\n\n\n\n<li><strong>ePMV<\/strong>: $40.30<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-September-2022-Ezoic-Earnings.png\" alt=\"Keith September 2022 Ezoic Earnings\" class=\"wp-image-4995\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-September-2022-Ezoic-Earnings.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-September-2022-Ezoic-Earnings-300x163.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-September-2022-Ezoic-Earnings-768x419.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Historical Data<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"457\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Month-11-Table-Totals.png\" alt=\"\" class=\"wp-image-4999\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Month-11-Table-Totals.png 500w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/10\/Keith-Month-11-Table-Totals-300x274.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-8-color has-css-opacity has-global-color-8-background-color has-background\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-150x150.png\" alt=\"keith headshot\" class=\"wp-image-3866\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-150x150.png 150w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-300x300.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120.png 426w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em><em>Discipline = Freedom<\/em><\/em><br><em>Always Be Publishing #ABP!<\/em><\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-style-default is-horizontal is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-1 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/patientpublish\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>September 2022 Niche Site Summary What a busy past few months for Google developers. Despite &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Niche Site Project #2 (Month 11 Update)\" class=\"read-more button\" href=\"https:\/\/nichetwins.com\/niche-site-project-2-month-11-update\/#more-4986\" aria-label=\"Read more about Niche Site Project #2 (Month 11 Update)\">Read post<\/a><\/p>\n","protected":false},"author":4,"featured_media":5058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Niche Site Project #2 (Month 11 Update) - Niche Twins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nichetwins.com\/niche-site-project-2-month-11-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Niche Site Project #2 (Month 11 Update) - Niche Twins\" \/>\n<meta property=\"og:description\" content=\"September 2022 Niche Site Summary What a busy past few months for Google developers. 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