{"id":4855,"date":"2022-09-02T22:46:54","date_gmt":"2022-09-02T22:46:54","guid":{"rendered":"https:\/\/nichetwins.com\/?p=4855"},"modified":"2022-11-03T18:41:26","modified_gmt":"2022-11-03T18:41:26","slug":"niche-site-project-2-month-10-update","status":"publish","type":"post","link":"https:\/\/nichetwins.com\/niche-site-project-2-month-10-update\/","title":{"rendered":"Niche Site Project #2 (Month 10 Update)"},"content":{"rendered":"\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-aa6839db\"><div class=\"gb-inside-container\"><\/div><\/div>\n\n<div class=\"gb-container gb-container-b78580f5\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-1c6de2af\"><div class=\"gb-inside-container\">\n<style>#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap{border-color:var(--accent);border-radius:12px;border-top-width:3px;border-right-width:3px;border-bottom-width:3px;border-left-width:3px;background:var(--base-2);padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:50px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap:hover{border-color:var(--accent);background:var(--base-2);}#kt-info-box_6b16d5-93 .kadence-info-box-icon-container .kt-info-svg-icon, #kt-info-box_6b16d5-93 .kt-info-svg-icon-flip, #kt-info-box_6b16d5-93 .kt-blocks-info-box-number{font-size:50px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media{color:var(--accent);background:#ffffff;border-color:#eeeeee;border-radius:200px;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:20px;margin-left:0px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:#444444;background:#ffffff;border-color:#eeeeee;}#kt-info-box_6b16d5-93 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}#kt-info-box_6b16d5-93 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin:10px 0px 10px 0px;}<\/style>\n<div id=\"kt-info-box_6b16d5-93\" class=\"wp-block-kadence-infobox\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span style=\"display:block;justify-content:center;align-items:center\" class=\"kt-info-svg-icon kt-info-svg-icon-ic_graph\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 8 8\" height=\"50\" width=\"50\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M7.03 0l-3.03 3-1-1-3 3.03 1 1 2-2.03 1 1 4-4-.97-1zm-7.03 7v1h8v-1h-8z\"><\/path><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">August 2022 Highlights<\/h2><p class=\"kt-blocks-info-box-text\"><strong>New posts: <\/strong>3 <br\/><strong>Pageviews:<\/strong> 61,726 | +207,00%<br\/><strong>Earnings: <\/strong>$1,155 <br\/><\/p><\/div><\/a><\/div>\n\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-6f40b694\"><div class=\"gb-inside-container\">\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">August 2022 Niche Site Summary<\/h2>\n\n\n\n<p>The May Core update recovery appears to be complete,<strong> resulting in over 60,000 pageviews in August<\/strong> &#8211; a record traffic month for the site.<\/p>\n\n\n\n<p><strong>In even bigger news, I finally made the decision to monetize. My site is officially live with <a href=\"https:\/\/ezoic.com\/?tap_a=6182-5778c2&amp;tap_s=2770528-860ac7\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ezoic <\/a> as of August 9th!<\/strong><\/p>\n\n\n\n<p>In my mind, the decision of when to monetize a site is entirely specific to the site owner. In the early days, I view display ad earnings purely as a motivational lever that only you know when you need to pull. Seeing my traffic grow was enough motivation to push on for the first 9 months &#8211; until it wasn&#8217;t. <\/p>\n\n\n\n<p>That&#8217;s why I decided to pull the lever, and I am beyond happy that I did. <strong>With Ezoic live for just 22 days out of the month and still ramping up, the site managed to earn $1,155.<\/strong> It&#8217;s an exciting result and early positive signal.   <\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-9116aa5f\">\n<div class=\"gb-grid-column gb-grid-column-7d7d78c0\"><div class=\"gb-container gb-container-7d7d78c0\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5984ff91\"><div class=\"gb-container gb-container-5984ff91\"><div class=\"gb-inside-container\">\n<script async data-uid=\"50567dce27\" src=\"https:\/\/exciting-speaker-7564.ck.page\/50567dce27\/index.js\" data-jetpack-boost=\"ignore\" data-no-defer=\"1\" nowprocket><\/script>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ddb60def\"><div class=\"gb-container gb-container-ddb60def\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One area I am continuing to monitor is mobile page speeds. Prior to placing ads, my mobile <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">PageSpeed Insights<\/a> scores were in the low to mid 80s range. With ads now live, a dip was expected and I am currently in the 60 to 70s range. <\/p>\n\n\n\n<p><strong>Ultimately I am less interested in exact page speed scores and instead my target is to get my mobile Core Web Vitals back into the &#8220;good&#8221; categorization. <\/strong><\/p>\n\n\n\n<p>Currently I am right on the cusp of &#8220;good&#8221; and &#8220;needs improvement&#8221;, so I am hopeful a few minor tweaks this month will get me back in the green.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"345\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-Mobile-Core-Web-Vitals.png\" alt=\"\" class=\"wp-image-4902\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-Mobile-Core-Web-Vitals.png 973w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-Mobile-Core-Web-Vitals-300x106.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-Mobile-Core-Web-Vitals-768x272.png 768w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/figure><\/div>\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In other news, the &#8216;Always Be Publishing&#8217; train came of the tracks a bit this month, with just 3 total posts published. <\/p>\n\n\n\n<p><em>GROSS.<\/em><\/p>\n\n\n\n<p>Having said that, <strong>it was a hell of a month<\/strong>. My wife and I went on vacation in Nantucket to celebrate our 1 year anniversary, we bought our first home together, and we had a great baby shower (just 32 days to go!) with family and friends. <\/p>\n\n\n\n<p>The reality is balancing a content site with a full time job is always challenging. For whatever reason, this month I just struggled to find the motivation. Google&#8217;s announcement of the Helpful Content Update didn&#8217;t help in that department&#8230;<\/p>\n\n\n\n<p><strong>Looking forward, I am excited to analyze September earnings data so I can better understand which content verticals I should be doubling down on.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fbf5c6\"><em>Below are the details of my current arrangement with Ezoic. <em>Others have similar, if not identical arrangements. <\/em>Do your own due diligence. <\/em><\/p>\n\n\n\n<p><em><strong>1.<\/strong> Ezoic whitelisted premium ad demand (this allows my site to get connected with a few ad partners that are normally for sites at higher Ezoic levels).<br><strong>2.<\/strong> Support with ad placement and Leap configuration.<br><strong>3. <\/strong>Additional financial incentive, paid monthly so long as my traffic continues to grow month-over-month<\/em>.<em><br><strong>4.<\/strong> Additional financial incentive, paid monthly to continue to share my earning results and experiences (the good, the bad, the ugly).<br><strong>5<\/strong>. Agreement to continue with Ezoic for a minimum of 6 months so long as ePMV shows month over month improvement in correspondence with the Ad Revenue Index.<\/em><\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Traffic<\/h2>\n\n\n\n<p>From July (20,106) to August (61,726) the site had a <strong>207.00%<\/strong> increase in pageviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics &#8211; August 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Users<\/strong>: 49,571<\/li>\n\n\n\n<li><strong>Sessions<\/strong>: 56,058<\/li>\n\n\n\n<li><strong>Avg. Session Duration<\/strong>: 00:55<\/li>\n\n\n\n<li><strong>Pageviews<\/strong>: 61,726<\/li>\n\n\n\n<li><strong>Avg. Time on Page<\/strong>: 8:52<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Analytics.png\" alt=\"\" class=\"wp-image-4861\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Analytics.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Analytics-300x153.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Analytics-768x392.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-8-color has-css-opacity has-global-color-8-background-color has-background is-style-default\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Search Console &#8211; August 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Total Clicks<\/strong>: 49,800<\/li>\n\n\n\n<li><strong>Total Impressions<\/strong>: 898,000<\/li>\n\n\n\n<li><strong>Avg. CTR<\/strong>: 5.5%<\/li>\n\n\n\n<li><strong>Average Position<\/strong>: 11.2<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Search-Console.png\" alt=\"\" class=\"wp-image-4864\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Search-Console.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Search-Console-300x93.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-August-2022-Google-Search-Console-768x237.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Earnings<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong style=\"font-size: inherit;color: var(--contrast)\">Ezoic Display Ad Earnings &#8211; August 2022<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Total Ad Earnings<\/strong>: $1,155.61*<\/li>\n\n\n\n<li><strong>ePMV<\/strong>: $27.11<\/li>\n<\/ul>\n\n\n\n<p><em>*Ads went live the evening of August 9th<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-Ezoic-Earnings-August-2022.png\" alt=\"\" class=\"wp-image-4881\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-Ezoic-Earnings-August-2022.png 1024w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-Ezoic-Earnings-August-2022-300x158.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-Ezoic-Earnings-August-2022-768x405.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-global-color-9-background-color has-background wp-block-heading\">Historical Data<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"427\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-historical-data-table-Aug-2022.png\" alt=\"\" class=\"wp-image-4867\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-historical-data-table-Aug-2022.png 500w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/09\/Keith-historical-data-table-Aug-2022-300x256.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-8-color has-css-opacity has-global-color-8-background-color has-background\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-150x150.png\" alt=\"keith headshot\" class=\"wp-image-3866\" srcset=\"https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-150x150.png 150w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120-300x300.png 300w, https:\/\/nichetwins.com\/wp-content\/uploads\/2022\/05\/imageedit_1_3848352120.png 426w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em><em>Discipline = Freedom<\/em><\/em><br><em>Always Be Publishing #ABP!<\/em><\/p>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-style-default is-horizontal is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-1 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/patientpublish\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>August 2022 Niche Site Summary The May Core update recovery appears to be complete, resulting &#8230; 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