{"id":4381,"date":"2022-08-10T18:45:23","date_gmt":"2022-08-10T18:45:23","guid":{"rendered":"https:\/\/nichetwins.com\/?p=4381"},"modified":"2023-03-08T03:15:31","modified_gmt":"2023-03-08T03:15:31","slug":"brand-swapping","status":"publish","type":"post","link":"https:\/\/nichetwins.com\/brand-swapping\/","title":{"rendered":"The “Brand Swapping” Method"},"content":{"rendered":"\n
UPDATE<\/strong> (Mar 7. 2023)<\/em> : We have changed our thinking\/approach on this method<\/strong>. While Brand Swapping is still a great way to quickly identify additional keywords to write for (and shortens the overall time required to research\/write) we believe it is worth rewriting <\/strong>the content entirely, so that it is unique<\/strong> (instead of re-using content, word-for-word). While we don’t have any hard evidence to suggest Google actively penalizes this approach specifically, we do know Google rewards<\/em> unique content. We are of the mindset now that playing it safe<\/strong> is the appropriate course of action. <\/p>\n\n\n\n “Brand Swapping”<\/strong> is a phrase Keith and I coined to describe a content scaling strategy we’ve successfully implemented on each of our respective niche sites. <\/p>\n\n\n\n I can personally attribute over 150,000+ organic pageviews a month directly to the Brand Swapping method<\/strong>. <\/p>\n\n\n\n\n\n The concept behind the Brand Swapping method is simple: reuse about 80-90% of a brand related post you’ve already written to publish an entirely new piece of content for a different brand. <\/strong><\/p>\n\n\n\n Let’s use the keyword, “Yamaha dirt bike won\u2019t start\u201d, as an example. <\/p>\n\n\n\n Start by writing the absolute best piece of content out there for “Yamaha dirt bike won’t start”. <\/p>\n\n\n\n Once you\u2019ve crafted the perfect post and hit publish, create a list of all the other top dirt bike brands<\/strong>:<\/p>\n\n\n\n Go ahead and spin up a draft post and do a \u201cFind and Replace\u201d on the “Yamaha dirt bike won\u2019t start” post. Swap \u201cYamaha\u201d for \u201cSuzuki\u201d. <\/strong><\/p>\n\n\n\n Now do your research for \u201cSuzuki dirt bike won\u2019t start\u201d. <\/p>\n\n\n\n What you\u2019ll find is that 80-90% of the content you wrote for Yamaha dirt bikes not starting is applicable to Suzuki.<\/strong> It just so happens that there are a handful of things you should ALWAYS try when your dirt bike won\u2019t start, regardless of the brand. <\/p>\n\n\n\n The KEY, however, is to make sure you adequately cover the 10-20% difference. <\/strong><\/p>\n\n\n\n For example, maybe Suzuki dirt bikes have a unique issue where the clutch gets stuck, or perhaps there is a switch that has to be turned clockwise before you try starting it. <\/p>\n\n\n\n Make sure you cover these nuances explicitly in your Suzuki post.<\/p>\n\n\n\n The obvious benefit for you as a content creator, is the ability to more easily scale content<\/strong>. <\/p>\n\n\n\n The fact that 80-90% of the content you wrote for Yamaha dirt bikes not starting is applicable to Suzuki means you can reuse old content over and over again for different brands<\/strong>. <\/p>\n\n\n\n Yes, you still have to do in-depth research to identify and cover the 10-20% difference between brands, but you will drastically reduce the amount of time you spend writing. <\/strong><\/p>\n\n\n\n In the dirt bike example above, a single post becomes many!<\/p>\n\n\n\n Another benefit is highly relevant content for the reader<\/strong>. If you own a Yamaha dirt bike and it won’t start, which post are you more likely to click\/want: “Dirt bike won’t start”, or “Yamaha dirt bike won’t start”? <\/p>\n\n\n\n You want the Yamaha specific content. <\/p>\n\n\n\n Yes, there will be a lot of overlap with other dirt bike brands, but the 10-20% that’s specific to Yamaha could make all the difference when it comes to getting your dirt bike started again. <\/strong><\/p>\n\n\n\n A true win-win – you get more traffic, and your reader gets the answer they were looking for. <\/p>\n\n\n\n Here are some case studies of various Brand Swapping clusters that are currently live on my site. <\/strong><\/p>\n\n\n\n Note that the keywords are made up in my examples below, but all the data is real. <\/p>\n\n\n\n All pageview stats are from a single month: July 2022. <\/p>\n\n\n\n This cluster represents the first time I used Brand Swapping on my niche site. I turned 1 post into 14. <\/p>\n\n\n\n These posts were all published around September of 2021. In total, this cluster brings in 70,000+ pageviews a month. <\/p>\n\n\n\nWhat is the “Brand Swapping” Method?<\/h2>\n\n\n\n
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Benefits of Brand Swapping<\/h2>\n\n\n\n
Brand Swapping case studies <\/h2>\n\n\n\n
Example #1<\/h3>\n\n\n\n