April 2022 Niche Site Summary
I’m under 6 months into my first niche site project and just surpassed 28,000 pageviews in the last 30 days.
But just 6 short months ago, I barely knew what a niche site was.
The Back Story
I have been receiving a steady stream of text updates from my identical twin brother Mike over the course of about a year, sharing pieces of his niche site journey with me.
“I just made my first dollar online!” was the first text that caught my attention.
And then a period of silence, followed by “Just hit publish on article #100 and had my first 100 dollar day yesterday”.
And finally, a steady stream of updates as Mike’s niche website EXPLODED past half a million monthly pageviews and over $670 a day in earnings.
Up until this time, I had told myself all of the usual things:
- “I have a full time job that often occupies 60 hours a week of my time – I’m too busy.”
- “I don’t know anything about building a website, SEO, or how to code.”
- “I’m just not a technical person.”
But here was my identical twin brother, with all the same “constraints” in ADDITION to a new born baby!
And he was not just going through the motions of building a niche website, he was CRUSHING it.
And so, about six months ago – I JUST STARTED.
What I have come to find, is the amount of free, comprehensive resources available in this space is astounding.
There’s a ton to learn and I suspect the learning never ends, but its ALL out there.
I have now caught the bug – the same bug Mike caught nearly 2.5 years ago. Earning money online is not only attainable, it’s inevitable if you follow the process and consistently execute.
So now, I want to share my niche website journey with you. Because you never know…maybe you’ll catch the bug too.
Welcome to Niche Site Project #2!
First, it’s worth emphasizing that you need to be disciplined with your publishing schedule.
No, this DOES NOT mean you need to commit to publishing 100 articles a month.
But, if you are serious about seeing results, it DOES mean you should commit to a monthly publishing frequency.
So how many posts should you publish a month?
This is only something YOU can answer based on your life and circumstances.
You’re 40% more likely to achieve your goals if you write them down. So, write down your monthly publishing goals!
When I started out, Mike and I challenged each other to publish a minimum of 10 posts a month.
We’ve kept each other accountable so far…
I have now published a total of 112 posts, with a total word count of 184,074 and an average word count per post of 1,644.
I write all of my own content and I have not yet ventured into the world of hiring freelance writers.
In part, because I want to understand this world inside and out before I consider outsourcing any of the work. But also because I want to continue to publish high quality, evergreen content that is built to last.
April was a STRUGGLE.
Since starting my niche website in November 2021, this has definitely been the most challenging month.
Coming off a 41 post month in March, I had every intention of keeping the momentum rolling into April, but life had other plans.
Work picked up in a big way, with multiple 70 hour work weeks leaving little time for my site.
This is where having my minimum monthly publishing target written down came into play.
I genuinely believe, that without it, I would have cut myself some slack and said “there is always next month”.
But instead I was able to carve out some early morning time (4am – yuck) and manage to get 12 posts published.
The numbers may not reflect it, but I am proud of what I was able to accomplish in April despite all the challenges.
From March (11,455) to April (28,284) the site had a 146.91% increase in pageviews.
Google Analytics – April 2022
- Users: 22,692
- Sessions: 25,786
- Avg. Session Duration: 1:02
- Pageviews: 28,284
- Avg. Time on Page: 10:24
Google Search Console – April 2022
- Total Clicks: 22,900
- Total Impressions: 384,000
- Avg. CTR: 6%
- Average Position: 12.2
No earnings to report, as I decided to not monetize my website just yet.
Every free second I have has been poured into content, with the aim of achieving 50,000 sessions and monetizing the site with Mediavine display ads straight away.
The timing of when to start monetizing your site will vary for everyone. For me, it all comes down to the ROI on my time.
I can either sink time into the process of starting with one ad service, only to (hopefully) quickly change to another.
Or, I can use that time to churn out more content, and accelerate my trajectory towards 50,000 sessions.
For now, I choose content.
The ability to hold the 30,000 foot view and end goal in your mind, while simultaneously breaking down the necessary steps to get there into small, actionable steps is a SUPERPOWER.
When you’re overwhelmed, it is usually because too much of your mental bandwidth is being spent thinking about the end goal.
So, write down your small, achievable niche site goals and JUST START.
And another thing…
There is nothing glamorous about waking up early in the morning, for months on end, to write 1,500 words that you have no guarantee the world will ever read.
But, DISCIPLINE equals FREEDOM.
So, spend the time to truly understand your ‘WHY’. Why are you doing this? To what end?
For me, I have this ridiculous dream that the profits from this site will single handedly cover the living expenses of the baby boy my wife Chelsea and I are expecting in October.
I know, I know it’s ridiculous…
…or is it?
Discipline = Freedom
Always Be Publishing #ABP!